One of Nigeria’s top insurance companies, Lasaco Assurance has unveiled the Nigerian international supermodel and former ‘Most Beautiful Girl in Nigeria’, Omowunmi Akinnifesi as its new brand ambassador.
The
new brand ambassador who is also a former Miss Tourism International and a
lifestyle influencer is expected to use her popularity and networks in real
life and on social media to promote the image and products of Lasaco Assurance
with the objectives of increasing brand awareness and help in driving sales.
The engagement of Omowunmi signifies a new resolve of the company to widen its
scope to attract younger, hardworking Nigerians.
In
his opening remarks during a press conference to unveil the new ambassador in
Lagos, the Deputy Managing Director, Corporate Services, Rilwan Oshinusi spoke briefly about the history of
the company.
“Lasaco Assurance has been here for 40 years and we owe the favor
to the late Alhaji Lateef Jakande, the former Executive Governor of Lagos. May
his soul rest in peace. 40 years ago, we were a parastatal with Lagos State and
in 1996, we floated as a Plc”.
Speaking
on the decision of the company to engage Omowunmi as the new brand ambassador,
Oshinusi said the decision was made based on Omowunmi’s representation.
“Our decision to engage Omowunmi Akinnifesi as a brand ambassador
and use her expertise was informed by her representation. She has not only
represented Nigeria, she has represented us internationally. She has a good
brand and we believe we would learn from her, learn from her exposure and
wealth of knowledge. The goodwill of Lasaco has already been great and by
having Omowunmi on board, we hope that our brand will remain and get bigger”.
In
her response, the new ambassador said she believes she shares the same values
with the company.
“I’m really excited to be the new corporate brand ambassador of
Lasaco because it is one of the organizations I believe I share the same values
with. Lasaco stands for transparency, accountability, and efficiency, and these
are the values I stand very firm with. I also believe my platform will bring
visibility to Lasaco and I’m looking forward to this partnership. Insurance is
something that we often take for granted in this part of the world and I
believe that the time has come for everyone to start taking insurance
seriously. This is the visibility I intend to bring into this partnership”.
The
Chairman of the company, Teju Phillips said
she is delighted to have the new brand ambassador.
“Obviously, everybody knows that I’m a gender freak and I’m
delighted that Miss Omowunmi Akinnifesi has embraced the branding of what
Lasaco stands for. The new age for insurance is the planet and generation she
is coming from and she is assuring us that she will expose Lasaco into that
generation and create the awareness that the best way to live is to insure
their lives as they go along. So, everyone especially women should insure all
that they have including home, workplace, family, and every other thing about
them. We look forward to a fruitful business relationship with our new
ambassador”.
Lasaco
Assurance is a registered composite insurance and financial services company in
Nigeria that offers Life and non-life Insurance, Oil and Gas Insurance, Asset
Management, and Investment Financial services.
It
was incorporated on December 20th, 1979, and was granted a License to carry out
insurance and other related businesses on July 7th, 1980. On August 1st, 1980,
the Company commenced operations.
Aside
from the Company headquarters located in Ikeja where the company currently
operates, it has branches and underwriting offices in 15 other locations across
the country.
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