Harboursandport.com:
Lagos - Intercontinental
Distillers Limited (IDL), a leading player in the Nigerian Wine and Spirit
industry, has rewarded its distributors for the last business year.
The company
also during this distributors award unveiled the new look of Teezers Sparkling
Cocktail Drink and the new variants of the brand.
The MD,
Patrick Anegbe emphasizing the theme of the event "Beyond Limits"
said "it reflected the collective journey of surpassing boundaries and
pushing the company, her brand and distributors to new heights.”
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The Head of Sales, Hope Gbagi, explained that the 2023 Distributors' Award, is a testament to commitment and excellence, celebrates the outstanding contributions of distributors who have demonstrated unparalleled dedication and achieved remarkable milestones in their service to IDL.
The
deserving awardees include Sunday Emmanuel, MD of Chubby Bros Enterprises; Yemisi
Adewusi, MD of YTT Distributors Investment; Biola Adewuyi, MD of Biola AY
Stores; and Dorothy Anegbe, MD of Ogbohu Enterprises who emerged the number one
distributor of the company.
According to
Mobolaji Alalade; the Head of Marketing, IDL, the company has responded to the
dynamic preferences of Nigeria's vibrant and youthful population by introducing
two new additions to Teezers Sparking Cocktail Drink range; Teezers Orange
Flavour, designed for people seeking a zesty, refreshing citrus experience,
embodies an invigorating source of energy with its vibrant colour, as well as Teezers
Lemon and Ginger Flavour, a non-alcoholic option catering to non-drinkers and
children, ensuring inclusivity across demographics.
The revamp
of Teezers Sparking Cocktail Drink includes an upgrade from the 300ml bottle to
a trendy, convenient 400ml container. The brand label is now in a contemporary
design which resonates with the spirit of the new age. Notably, the logo
radiates an aura of elegance while embracing the brand's youthful and
fun-filled essence.
Mobolaji
Alalade further added that the IDL launches a new Teezers Sparking Cocktail
Drink marketing campaign 'More Fun' emphasing the need to increase the options
for consumers as well as Teezers' unique proposition as the Master of Fun.
He promised
that IDL plans to activate fun - filled experiences for consumers at various
leisure destinations and touchpoint throughout Nigeria.
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