Harboursandport.com: Lagos – June 05, 2025: Royal Electronics, a proudly Nigerian electronics and home appliances brand under the umbrella of SIMS Nigeria Limited, is pleased to formally announce the onboarding of two distinguished personalities as Category Brand Endorsers — veteran actor and lawyer, Kanayo O. Kanayo and actress, film producer, interior designer, businesswoman andphilanthropist, Dr. Carolyna Hutchings.
This dual
endorsement marks a bold step in Royal’s ongoing commitment to excellence,
trust, and innovation in the consumer electronics space. With over three
decades of market presence through SIMS Nigeria, Royal has remained a household
name by delivering reliable, technology-driven solutions that meet the everyday
needs of Nigerian families.
Kanayo O. Kanayo, known for his commanding screen presence and strong voice of integrity, is the ideal ambassador to champion our premium products. His alignment with Royal represents our shared values of legacy, dependability, and performance.
Dr. Carolyna
Hutchings joins the brand as a vibrant, forward-facing voice for Royal’s
growing base of young, style-conscious consumers. Her influence across
entertainment, entrepreneurship, and philanthropy makes her the perfect face to
promote Royal’s range of lifestyle-enhancing appliances, while inspiring a new
generation of users to “choose Royal” in their homes and daily lives.
Together,
these two figures represent the multi-generational reach and cultural relevance
of the Royal brand.
“At Royal, we are proud to work with individuals who reflect the values we uphold as a brand — quality, integrity, innovation and Nigerian excellence,” said Mr. Fabian Uzor, Chief Marketing Officer of SIMS Nigeria Ltd. “The addition of Kanayo O. Kanayo and Dr. Carolyna Hutchings to the Royal family marks an exciting new phase in our brand journey, and we’re confident their voices will strengthen our connection with millions of consumers nationwide.”
This
announcement comes as Royal continues to expand its presence in both urban and
regional markets, while deepening its relationship with customers through
initiatives such as the Face of Royal 2025, social impact programmes, and an
expanding product portfolio.
Royal
Electronics remains committed to building a brand by Nigerians, for
Nigerianswith real people, real experiences, and products that are built to
last.
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