Harboursandport.com: Lagos – June 30, 2025: Nigeria's leading insurance powerhouse formed from the merger of two foremost global and African insurers, Allianz and Sanlam, will begin an unprecedented 12-city nationwide roadshow following the brand's recent official introduction to the Nigerian market.
The
campaign, which will run across key cities across Nigeria's six geo-political
zones, is part of the company's strategic effort to deepen customer engagement,
raise awareness about the brand and insurance, and demonstrate its commitment
to making wealth creation and financial protection capabilities more accessible
to individuals and businesses.
The roadshow will span major commercial and regional hubs, including Lagos, Ibadan, Akure, Warri, Port Harcourt, Uyo, Onitsha, Enugu, Owerri, Kano, Jos, and Abuja. The initiative marks one of the most expansive customer-facing campaigns ever undertaken in Nigeria's insurance sector, positioning SanlamAllianz as a brand that is not only Pan-African in strength but also locally attentive in approach.
Speaking on
this groundbreaking initiative, Tunde Mimiko, MD/CEO of SanlamAllianz Life
Insurance, said: "This nationwide campaign signals the scale of our
ambition and the depth of our commitment to the Nigerian market. At the heart
of insurance is trust, and trust begins with presence. Reaching customers where
they are is fundamental to how we are building SanlamAllianz.
"This
roadshow is a strategic move to bridge the gap between perception and reality,
allowing us to engage directly with our customers and Nigerians in general,
challenge long-held misconceptions, and position insurance as a practical tool
for thriving in financial confidence, building resilience and long-term
financial security."
As part of
the roadshow, SanlamAllianz will hold customer engagement forums in each of the
twelve cities. The in-person sessions allow customers to interact directly with
the company's leadership and frontline teams. The forums aim to reconnect with
customers under the unified brand and reaffirm its long-term commitment to the
local market.
"Insurance
only becomes relevant when it is understood, trusted, and connected to the
realities people face," said Yomi Onifade, MD/CEO of SanlamAllianz General
Insurance.
"These
forums are our way of reintroducing SanlamAllianz not just as a merged entity,
but as a unified brand committed to showing up for Nigerians. We are creating a
platform for real conversations — to listen, address concerns, and deepen
understanding. This is how SanlamAllianz intends to lead, by listening
actively, showing up with solutions, and shaping a future where insurance is
truly embedded in the fabric of everyday Nigerian life," he added.
Industry
analysts say the scale and structure of the campaign mark a departure from the
traditional approach to insurance marketing in Nigeria, where customer
acquisition often relies heavily on brokerage networks or limited digital
channels. By adopting a city-by-city physical rollout, SanlamAllianz Nigeria is
positioning itself as one of the few players actively investing in deeper
grassroots engagement toward deepening insurance penetration in Nigeria.
About
SanlamAllianz
SanlamAllianz
is a leading Pan-African financial services entity, established in September
2023 through a joint venture between Sanlam, Africa's largest non-banking
financial services provider, and Allianz, one of the world's foremost Insurers
and Asset Managers. Operating across 27 African countries, SanlamAllianz
combines over two centuries of collective experience to offer a comprehensive
suite of services, including life and general insurance, asset management,
assistance, third-party administration, and retail credit.
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