Harboursandport.com: Lagos – July 30, 2025: Assurance, Nigeria's leading insurance provider, has been announced as the Official Insurance Partner of the Lagos International Trade Fair 2025, West Africa's largest international trade fair, scheduled to take place from Friday, 7th to Sunday, 16th November 2025, at the iconic Tafawa Balewa Square in Lagos.
Organised by
the Lagos Chamber of Commerce and Industry (LCCI), the 10-day Lagos
International Trade Fair, hosted in Lagos, Nigeria's economic hub, is one of
the major attractions of West Africa's regional commercial activities each
year. Since its inception, it has grown to become one of the largest trade
shows in sub-Saharan Africa, attracting both national and international
entrepreneurs from over 1600 companies worldwide.
Commenting on the milestone agreement, Kike Fischer, Director of Sales, Retail and Partnerships at Leadway Assurance, said:
“Partnering
as the Official Insurer of the Lagos International Trade Fair speaks to both
our leadership in the insurance industry and our deep belief in the power of
enterprise. At Leadway, we understand how critical insurance is in unlocking
growth and securing the future for entrepreneurs and business owners alike.
This
partnership is not just about visibility—it’s about value. It reflects our ongoing
commitment to creating a supportive environment where MSMEs can grow with
confidence. We’re excited to be part of this year’s Trade Fair and look forward
to meaningful conversations with stakeholders across sectors as we work
together to strengthen Nigeria’s business landscape.”
Beyond this
strategic partnership, Leadway Assurance continues to lead in reshaping public
perception of insurance in Nigeria. The company's widely recognised
#NoLooseGuard campaign, launched across major cities, has helped redefine
insurance as a proactive tool for wealth building, protection, and recovery
from financial losses.
Leadway also
recently announced impressive financial milestones, including ₦173.2 billion in
insurance revenue and ₦117 billion in claims payouts for 2024, figures that
underscore its robust capacity, customer focus, and unwavering commitment to
service excellence. Together, these efforts have helped solidify Leadway's
dominance in the industry, with a six-month consecutive lead in Media Share of
Voice among its competitors in H1 2025.
About
Leadway Assurance
Leadway
Assurance is one of Nigeria's foremost insurance service providers, renowned
for its efficiency and customer reliability. With over 50 years of experience,
Leadway has consistently honoured its underwriting commitments and earned a
reputation for excellence in claims handling. The company remains at the
forefront of the insurance industry, offering innovative solutions that meet
the evolving needs of its clients.
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