Harboursandport.com: Lagos – July 30, 2025: In a bold move to spark creativity, storytelling, and financial confidence in the next generation, SanlamAllianz Nigeria has announced the launch of its inaugural Essay and Storytelling Competition for young Nigerians aged 10–16 years.
The
competition goes beyond traditional writing contests, it leverages gamification
and storytelling as tools for engagement, encouraging young minds to imagine
bold futures while reinforcing values such as discipline, confidence, and
purpose.
In partnership with AfricaComicade, the competition invites entries in the form of creative essays or short stories, giving children across the country the chance to showcase their imagination, voice, and originality. Winners stand a chance to receive cash prizes of up to ₦200,000, branded gift packs, and national recognition.
“At
SanlamAllianz, we believe confidence starts early, with how young people are
encouraged to dream, tell their stories, and believe in their voice,” said
Chris Ekwonwa, Head, Strategy, Marketing and, Customer Relations.“This
competition isn’t just about essays. It’s about empowerment. It’s about using
writing and storytelling as a gamified entry point into bigger life
conversations, about purpose, financial literacy, and imagination,” he
concluded.
The
competition is also part of SanlamAllianz’s broader kids and youth engagement
strategy, which seeks to make financial education more accessible, exciting,
and relevant to young Africans. Gamified challenges, creative prompts, and
digital badges will be used to keep participants engaged throughout the
competition period.
Participants
can submit entries by visiting the competition portal https://bit.ly/SACOMP
Deadline for
submissions is August 17, 2025.
With a
legacy rooted in trust and transformation, SanlamAllianz continues to champion
initiatives that merge innovation with social impact, building not just
insurance coverage, but a culture of confidence for generations to come. For
two consecutive years, the firm had hosted fun and educating Children’s Day
parties in Lagos and Abuja, further driving its deep conviction in the market
of the future.
About
SanlamAllianz
SanlamAllianz
is a leading Pan-African financial services group, formed in September 2023
before its official announcement in 2025. With operations in 27 African
countries, SanlamAllianz leverages over 200 years of combined expertise to
deliver a broad range of services, including life and general insurance, asset
management, assistance, third-party administration, and retail credit.
SanlamAllianz Nigeria, a merger of two giant insurers, Sanlam, Africa’s largest
non-banking financial services firm and Allianz, one of the world’s most
recognizable insurance brands, is part of a broader initiative by both parent
companies to create Africa’s leading non-banking financial services group in
different markets.
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