Harboursandport.com: Lagos – August 11, 2025: Leadway Assurance, Nigeria's leading insurance provider, has formally entered into a strategic bancassurance partnership with EcobankNigeria Limited. This alliance aims to deliver integrated insurance offerings to both internal and external stakeholders within Ecobank, spanning employees, customers, and small business owners.
The launch
of the partnership,on August 1, 2025, marks a significant step in advancing
financial inclusion by embedding insurance access directly within everyday
banking touchpoints. From life and health protection to motor and home
insurance solutions, Ecobank customers and stakeholders will now enjoy seamless
access to Leadway's trusted suite of products, expertly tailored to meet their
evolving needs.
Beyond convenience, the initiative is designed to deepen insurance awareness and foster uptake through interactive product education across key engagement platforms, including physical Ecobank branches, staff engagements, Ecobank's mobile platforms, and direct customer channels.
Speaking on
the partnership, Kikelomo Fischer, Director of Sales, Retail and Partnerships
at Leadway Assurance, shared, “This collaboration is about making insurance
simple, accessible, and part of everyday life. By working with Ecobank and
leveraging their wide network, we’re bringing financial protection closer to
people—right where they are, and when they need it most.”
She added,
“This isn’t just about operations—it’s a purposeful move to bridge the
insurance gap in Nigeria. By combining our customer-focused solutions with
Ecobank’s reach, we’re making it easier for more Nigerians to access the
protection they deserve.”
Adeola
Ogunyemi, Head of Distribution Channels and Sales, Consumer & Commercial
Banking at Ecobank, said, “At Ecobank, we are delighted to partner with Leadway
Assurance, one of the country’s foremost insurance service providers. This
strategic collaboration aligns with our vision to create a one-stop hub
offering robust financial services. Through this initiative, our customers will
enjoy the convenience of accessing tailored insurance solutions alongside their
banking needs.”
The rollout
will commence across select Ecobank branches nationwide, with product champions
trained to guide users through policy options, including Leadway's Group Life
Cover, Personal Accident Insurance, and Term Life policies, which are
especially beneficial to Ecobank's workforce and retail clientele.
About
Leadway Assurance
Leadway
Assurance is one of Nigeria's foremost insurance service providers, renowned
for its efficiency and customer reliability. With over 50 years of experience,
Leadway has consistently honoured its underwriting commitments and earned a
reputation for excellence in claims handling. The company remains at the
forefront of the insurance industry, offering innovative solutions that meet
the evolving needs of its clients.
About
Ecobank
Ecobank
Nigeria Ltd. is a subsidiary of the Ecobank Group, the leading pan-African
banking group with operations in 35 African countries and an international
presence in four locations (London, Paris, Beijing, and Dubai). Ecobank’s
unique pan-African platform is designed to help unlock the opportunities of the
continent, for the continent, facilitating regional integration, trade, and
investment across borders.
Ecobank
utilizes a broad range of digital platforms such as the Ecobank Mobile App,
USSD *326#, Ecobank Online, Ecobank OmniPlus, Ecobank Omnilite, EcobankPay,
Ecobank RapidTransfer, ATMs, POS terminals, and a vast distribution network
with over 250 branches and approximately 50,000 agency banking locations.
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